DotCom Secrets Book Review (2020): Worth Buy? Pdf, Audio & Summary

Dotcom secrets book

Welcome to my Dotcom Secrets review – where you will find every detail about this Russell Brunson Book and other helpful information about it.

Before we proceed,

Let me ask you:

Do you want to know how to sell ANYTHING online?

There are secrets to effectively marketing and selling and any product or service online.

And this book promises to hold those secrets and strategies.

For this DotCom Secrets review, I’ll take you inside the playbook and show you it is important you get a copy if you are serious about growing an online business.


DotCom Secrets Review: What Is It?

Just like the name says, DotCom Secrets is the underground playbook for growing your company online.

The book contains a massive ton of actionable expert advice for selling anything online coming from someone who has done so repeatedly.

The 255-paged book was published back in 2015. And the concept and strategies discussed are still as relevant in today’s world.


Meet The Author of DotCom Secrets, Russell Brunson

russell brunson

Russell Brunson is the CEO and Co-founder of ClickFunnels (popular sales funnel builder) and a highly successful online entrepreneur.

His first entry into online marketing and entrepreneurship was when he sold DVDs teaching people how to make potato guns back in college.

Russell saw the potential of the internet as an enabler of growing businesses online and set out to sell various stuff online.

Today, Russell is worth approximately $37 million dollars and his company, ClickFunnels, is now a $500 million dollar online business venture.

Other popular marketing books he has written include Expert Secrets and Network Marketing Secrets. Also, he has various courses, software and live events in the entire ClickFunnels ecosystem.

He wrote Dotcom Secrets for anyone looking to market or sell a product online.

Let’s take a look at all the valuable stuff the book entails.


What’s Inside DotCom Secrets?

DotCom Secrets Book

The Dotcom Secrets book is divided into five sections that would walk you through the processes to sell online.

Section 1: Ladders and Funnels

This is the first section which contains five marketing secrets.

Secret #1: The Secret Formula

You’ll learn the secret formula to finding your customers and the four simple questions that would help you do that.

Secret #2: The Value Ladder

This section is centered on creating your own value ladder after Russell explains the concept of a value ladder.

A value ladder is a visual representation of the various values you can provide to your client as they progress in ascending order of price.

When you meet a client for the first time, would you pitch a $5 cheat sheet or a $997 master class?

Let me guess, the $997 master class right?

They won’t buy your $997 product from you because they don’t even know or trust you yet.

Clients have to really know, like and trust you before they can buy for your high end offers. The value ladder is that simple. So what do you do in this case?

You offer a first-time client a low-end product first. In this case, they would be willing to take out their wallets and buy from you and trust is established from there.

Once trust is established and they get value from your low-end products, they are more likely to move up the value ladder and buy more expensive, high-end stuff (like the $997 masterclass) from you.

Secret #3: From A Ladder To A Funnel

Here, you’ll understand how you can build out an effective sales funnel after having your value ladder mapped out.

Russell would introduce you to the concept of a sales funnel. This is a series of steps and processes your clients need to follow through in order to climb up the value ladder.

This section only scratches the surface about sales funnels. The remaining part dives in and talks more about the strategy and psychology involved in building your sales funnel.

Secret #4: How To Find Your Dream Customers

You’ll learn how to find where your target customers hang out and how to reach out to them so they can check out your sales funnel.

Secret #5: The Three Types Of Traffic

Russell explained how traffic works and shows you the best type of traffic you should focus on getting for your business.

Section 2: Your Communication Funnel

This section deals with building an audience with your personal branding and how to effectively communicate your message with them.

Secret #6: The Attractive Character

You’ll learn how to build a persona that attracts your target audience and grow a following of those that will buy from you.

Russell would teach you about creating an online, attractive character that draws loyal fans who would buy from you to you.

There are four elements involved in building an attractive character:

  • Having a backstory
  • Ability to speak in parables
  • Ability able to share your character flaws
  • Be a polarizing figure

You’ll learn more details about each element and Russell would also share several examples so you can deeply understand each element.

Secret #7: The Soap Opera Sequence

The next part of the section discusses two effective email marketing strategies for having an engaging email list.

The first email marketing strategy is known as the Soap Opera Sequence. The purpose of this strategy is to get your new leads bonded with your attractive character.

Each email of the sequence needs to entertain and make your subscribers look forward to reading every one of your emails.

Russell would share one of the 5 email soap opera sequences he uses and explains the concept behind each email so you can understand it better and craft yours.

Secret #8: Daily Seinfeld Sequence

The second email marketing strategy is the Daily Seinfeld Sequence which are emails you send to your subscribers to maintain your relationship with them.

This strategy works and increases open rates because the emails are 90% entertainment and 10% content.

You should interact with your email list by emailing them regularly. You should also tell relatable stories about your life and what’s happening around you.

If not, it won’t be long before they forget about you and stop opening future emails from you. You’ll get examples and templates of Seinfeld emails in this section of the book

Section 3: Funnelology

The third section of the DotCom Secrets book is all about the fundamentals of funnel building and strategies involved in a successful funnel.

Secret #9: Reverse Engineering A Successful Funnel

Russell lays emphasis that it is not compulsory for you to start building a sales funnel from scratch.

Whichever industry your business belongs to, there is a high chance that successful sales funnels already exist.

So why not leverage these already built, proven-to-succeed funnels for your business.

To do this, Russell shows you how to reverse engineer your competitor’s funnel and highlights the five elements of any successful campaign.

Secret #10: Seven Phases Of A Funnel

In the next part of this section, you’ll learn about the seven phases of a funnel.

Why do you need to understand each phase of a funnel?

Here’s a quote from Russell that answers that:

“The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Secret #11: The Twenty-Three Building Blocks Of A Funnel

Russell shows you the essential twenty-three building blocks of a funnel.

He explains how creating a funnel for your business is just a matter of mixing and matching different blocks together.

Secret #12: Frontend vs. Backend Funnels

There are funnels you should use for front end offers and some you should show your qualified buyers on the backend of the value ladder. This would be revealed to you in this part of the book.

Secret #13: The Best Bait

Russell gave out a hot secret that made him sell millions of copies of his book in this part. You don’t want to miss out on that!

Section 4: Funnels and Scripts

In this section, Russell shares the psychology behind each of his best sales funnel. He goes into detail and shows you how they work.

Also, you’ll get helpful fill-in-the-blank templates that you can easily implement for your own business

He explains to you how to structure the perfect One Time Offer (OTO). You need to pay attention to this because a One Time Offer (OTO) is where you make the most money from your funnel.

DotCom Secrets 2Step Free Plus Shipping Funnel

He goes into the structure of seven funnels which are:

  • Two-Step – Free plus shipping Funnel.
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three-Step Application Funnel

Section 5: ClickFunnels

The final section of the book is all about the sales funnel builder, ClickFunnels. It’s like a pitch for you to subscribe to the software.

Since the entire concept discussed in the book is centered on sales funnel, you’ll ultimately need software to create sales funnels for your business.

And ClickFunnels perfectly fits this gap since it’s the same software Russell used to create the type of sales funnel he talks about in the book.

The section is basically a short advertisement for the software and to get you to take action in using it for your sales funnels.


How Much Is DotCom Secrets?

The DotCom Secrets book is sold for FREE when you buy it through Russell Brunson’s website but you’ll have to cover the printing and postage costs of $7.95 US or $14.95 international.

However, it is also available on Amazon for $11.34 and you can get the Kindle edition for $8.69.

There’s no catch, hidden continuity program or gimmicks when you buy the book for free.

And the book has a 100% guarantee that you’ll love it or Russell will return your shipping fee and still let you keep the book.

You don’t have to send it back. Just email support and you’ll get your money back with no questions asked.

Sounds fair, right?

You’ve ultimately got nothing to LOSE.


DotCom Secrets Testimonials

Here are successful entrepreneurs who have read the book, implemented its concepts in their businesses and seen remarkable results.

“DotComSecrets was huge for me to create the funnels I currently use to generate over $250k in revenue every single month…”
– John Lee Dumas

“I’ve underlined something on almost every page! I wish I wrote this book – it’s REALLY THAT GOOD!”
– Jeff Walker

“I wish I would have had this two years ago. I paid him $25k to learn this stuff, and you’re
getting it for FREE…”
– Liz Benny


Frequently Asked Questions About DotCom Secrets

What exactly is DotCom Secrets?

Dotcom Secrets is a book that contains step-by-step, actionable advice for anyone that wants to market and sell anything (product or service) online.

It is referred to as the underground playbook for growing your company online. The book was authored by Russell Brunson and would teach you strategies on how you can use sales funnels to improve your traffic and sales online.

Are there any Upsells inside the DotCom Secrets Book Funnel?

Yes, there are a couple of upsells inside the DotCom Secrets funnel.

The first upsell is the Funnel Hacker Black Box which contains Expert Secrets as well as some other VALUABLE gifts that will help you with your business.

Here’s a rundown of what you’ll find in the funnel hacker black box:

  • Expert Secrets Book
  • The Secret Sketches of Russell Brunson
  • Action pics Secrets Booklet
  • “Fill Your Funnels” Secrets
  • Clickfunnels Secrets Booklet
  • “I Build Funnels” Sticker
  • Funnel Hacker Manifesto
  • “I am a Funnel Hacker” Sticker
  • Free Ticket to the Russell Brunson Webinar
  • Funnel Scripts Ticket
  • Funnel Consulting Ticket
  • A Quick Start Guide

You can get the entire box for only $37 (along with a $9.95 shipping fee).

As another upsell, you’ll also get the audio version of the book which is a great fit for those having a tight schedule. You can listen to it while commuting or running errands.

Can I Get a Digital Version of DotCom Secrets?

No, you can’t get a digital version of DotCom Secrets in PDF format. You can only get the Dotcom Secrets audio version as an upsell to the book.

Can You Promote DotCom Secrets?

You can promote DotCom Secrets as an affiliate and earn potentially huge commissions when you do so.

The book is part of the ClickFunnels affiliate program and is great as a front-end offer for your audience.

You won’t earn any sale on the book but will earn 40% monthly recurring commission if they decide to buy ClickFunnels.

When anyone clicks your affiliate link to buy DotCom Secrets, they’ll be cooki-ed and tracked so if they buy any other thing on the backend, you’ll get 40% of their purchase.


Dotcom Secrets Book Review: Final Words

DotCom Secrets is one of the best marketing books on the internet. It is the playbook for growing a company online, successfully.

It is extremely VALUABLE, contains no BS or fluff content and is coming from an entrepreneur who has had extreme success selling stuff online.

If you want to learn about marketing, sales funnels or how to structure your value ladder, then this book is your best bet

And if you need actionable expert advice on growing your company online, I can’t recommend this book enough.

It could potentially change your business and life.

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